The Blog
Did you know social media has a proven impact on business? That’s right. According to Sprout Social, 78% of buyers are willing to purchase from a company after having a positive experience with them on social media. Plus, 68% of consumers agree that social media allows them to interact with...
Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and...
It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even...
Did you know that LinkedIn has a post-scheduling feature? I’m so excited about the way this tool can help my clients create a consistent rhythm of content. Let’s take a look at how to harness this powerful feature from the desktop version of LinkedIn.
1. Click...
Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often,...
Call it seasonal nostalgia or the colder weather, but I’m in a reflective mood lately. I feel like I blinked and yet another fantastic year at McMillion Consulting has come to a close.
When I think about it, we really covered a lot this year. From celebrating client wins and sharing ...
One of the best parts of my job is giving owners, leaders, and entrepreneurs the freedom to brag about their businesses. We’ve all seen self-promotion that feels slimy, but LinkedIn is the perfect place to tell your business story the right way.
Sure, there are paid ways to promote...
We’ve all heard of multitasking. (Maybe you’re doing it right now.) I, for one, am a chronic multitasker. Take a call on the treadmill, catch up on my favorite podcast while walking my dog, Tater, grab a bite to eat while sending a few emails. You get the picture.
And, yeah,...
If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since...
Data! Analytics! Performance! They’re all the rage these days. In every sphere of business, it seems we’re constantly talking about how to measure, make sense of, and leverage lots of information. The same is true for LinkedIn. And while I think it’s important to use the data we...
Next time you’re at a conference or other in-person networking event, try using the LinkedIn QR code feature. This cool feature allows you to connect quickly and easily with other attendees. It’s a tech-savvy way to bypass the typical business card exchange—or to bring your...
I’ve said it before and I’ll say it again, audio is one of the most forgotten yet powerful LinkedIn features! LinkedIn is so much more than a place to post your resume; it’s truly a dynamic multimedia platform. I love equipping people to embrace LinkedIn more fully so that they...
GET ACCESS
Join our LinkedInsider newsletter to stay updated on the latest trends and news.
Plus, get a FREE checklist when you sign up!
Don't worry, we're not spam fans either. Unsubscribe at any time.
