The Blog

If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since you’re reading this artic...

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad you did! 

Several years ago, I ...

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does and why, your people ...

Do you ever have LinkedIn FOMO (fear of missing out)? Maybe you have a vague sense that everyone else has already discovered and mastered the best LinkedIn features while you’re still trying to figure out how to update your headline. If that’s you, fear no more! I’m here to help you notice and take ...

When you think “LinkedIn,” your brain probably immediately goes to your LinkedIn profile, right? Or maybe you picture your newsfeed and all the activity in your network. While profiles and engagement are a huge part of using LinkedIn, we can’t neglect the importance of the company page. 

Simple, po...

Since the pandemic, most of us have become quite accustomed to alternative meeting formats, whether that’s a phone call, a video call, or a good old fashioned face-to-face conversation. At this point, we’ve all slid into meeting norms—weekly Zoom check-ins, team conference calls, etc. The conversati...