Anatomy of a Win: How Caroline Buxton Avinger Recaptured Her Network’s Attention

Caroline Buxton Avinger is sharp, savvy, and the epitome of professional. And I’m not just saying that. She is, after all, a corporate etiquette expert. At her company, ProtocolSC, she leverages her experience as a speaker, trainer, and teacher to help companies deliver clear and effective communication. 

Just one glance at Caroline’s resume is all you need to see that she’s accomplished. And until recently, that’s pretty much all you could tell from Caroline’s LinkedIn profile. Sure, it was impressive, but her profile lacked the depth and story it needed to bring her warmth and charisma to life.

Caroline was ready to humanize her LinkedIn presence with a couple of specific goals in mind. That’s where our paths crossed. What Caroline’s accomplished since then, with a little help from me, is fantastic! I’m thrilled to hear how successful Caroline’s LinkedIn profile relaunch has been. Let’s take a peek behind the scenes to see where she started, where she is now, and how she got there. 

The Challenge

Caroline’s goal was simple: to get more traction with her network. Specifically, she wanted to see an increase in connection requests, followers, and impressions. If she could achieve a boost in those metrics, she would consider her efforts a success.

Instead of turning up the frequency of her posting or peppering her network with messages and requests, she knew she wanted to start from a strong foundation. Caroline took exactly the approach I recommend — starting with her LinkedIn profile. She knew her online presence didn’t match her in-person credibility, and she was ready to put in the time and effort to change that.

The Strategy

There are several paths I recommend to update your LinkedIn profile. The right fit depends on the person. Caroline took what I’ll call a guided DIY approach. As a student in The Complete LinkedIn Profile Course™, Caroline carved out the time to learn the process of rebuilding her LinkedIn profile the right way. 

Of course I don’t have favorite students, but if I did, Caroline might be one of them. She committed herself to the process from the beginning. 

“This pacing at which [Lindsey] dropped the modules was just spot-on. It gave me enough time to get things done in a timely fashion without ever feeling overwhelmed with the resources and the timeline,” Caroline said. 

Along the way, Caroline not only developed the knowledge of how to build a better profile, but she also did it! 

“[The course] just gives great insight, user-friendly advice, and things that you can put into practice immediately,” she said. 

Caroline applied what she learned right away with great results. 

The Win

“I was able to capture the important information that was missing from my profile, so I feel like I've now got a great robust complete profile,” Caroline said. 

Shortly after launching her revamped LinkedIn profile, Caroline began to notice results. She reported not only an increase in impressions but also a lift in engagement on her posts. In other words, more people were commenting and reacting to her content. She had recaptured her network’s attention! What’s more, she also saw an uptick in the number of profile visits and connection requests she received. 

“I'm really excited with the success that I've had after completing [The Complete LinkedIn Profile Course™],” Caroline said. 

Congrats to you, Caroline! I’m so thrilled to see how you used The Complete LinkedIn Profile Course ™ to garner new personal and professional wins! 

Interested in being featured in our next Anatomy of a Win article? Let me know. I’d love to hear how McMillion Consulting has propelled your business forward. 

If updating your LinkedIn profile feels like a daunting task, you don’t have to do it alone. With The Ultimate LinkedIn Profile Examples Guide, you’ll find more than 20 pages of inspiration from top-notch LinkedIn profiles. Get your copy and get started today!