The Blog

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social...

Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your...

If you appreciate the aesthetic of a clean drawer, an uncluttered desktop, or a tidy hard drive, I have good news for you: LinkedIn's Focused Inbox.

It is an optional LinkedIn setting. Turning it “on” allows you to categorize your LinkedIn messages into high- and low-priority...

Professional development is kind of like taking your vitamins. You probably know it’s a good idea, but you don’t always do it. When you realize the benefits of investing in yourself and your team, however, it might feel a little less optional. There are legitimate business reasons to...

Making the most of LinkedIn and Sales Navigator requires strong regular habits around each platform. Luckily, an effective routine doesn’t have to mean loads of time each day. Just a few simple and consistent steps are all you need to reap great benefits. For folks who use LinkedIn and...

Who says your career has to fit into a nice, neat little box? Many of my clients are unique, successful, and interesting precisely because they didn’t follow the same linear path as everyone else. Maybe they took a year sabbatical to travel the world, served a cause or church on mission, or...

I recently introduced you to the more than two dozen search filters available in Sales Navigator, LinkedIn’s sales-specific premium subscription. If you haven’t already, I recommend you carve out some time to hop into your account and give those filters a try. 

Advanced searches...

If you’re using LinkedIn well, then you’re making new connections regularly. When you think about the 1st degree connections you have made on LinkedIn over the years, take a moment to think about all the people who have:

• Moved to a new employer

• Been promoted

• Changed industries

...

Stumped on whether or not to take on something yourself or rely on the expertise of a pro? Knowing when to take a DIY versus an expert approach is not always easy. For me, I can think back to times when I tried something myself first only to realize later that hiring an expert would have saved me...

Let me set the scene: You’re sitting at your computer and staring at your LinkedIn inbox. You can see that your first message to a warm prospect was read, but ignored. Bummer. A week and a half goes by with no response, so you decide to send a second message. Still, crickets. A couple more...

Did you know social media has a proven impact on business? That’s right. According to Sprout Social, 78% of buyers are willing to purchase from a company after having a positive experience with them on social media. Plus, 68% of consumers agree that social media allows them to interact with...