The Blog

Since in-person events are back and here to stay (barring another global pandemic…which hopefully doesn’t happen in my lifetime!), I've got some things to share with you. Before you straighten your tie or touch up your lipstick and head out the door to your next conference or networking session, don...

We live in a world overfocused on success. Everywhere you look, you’ll find people talking about their wins, awards, and accolades. When it comes to rejection or disappointment, however, you’ll be hard-pressed to find people willing to share their stories of “failure” with quite as much gusto. The r...

We’re having a bit of an organization craze in this country right now. Have you noticed? We just can’t get enough of Marie Kondo’s “spark joy” philosophy, The Home Edit’s rainbow-order bookshelves, and endless images of perfectly contained pantries, closets, and drawers. Perhaps we have a stuff prob...

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social selling allows you to develop genu...

Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your engagement doesn’t h...

If you appreciate the aesthetic of a clean drawer, an uncluttered desktop, or a tidy hard drive, I have good news for you: LinkedIn's Focused Inbox.

It is an optional LinkedIn setting. Turning it “on” allows you to categorize your LinkedIn messages into high- and low-priority buckets, or Focused an...

Making the most of LinkedIn and Sales Navigator requires strong regular habits around each platform. Luckily, an effective routine doesn’t have to mean loads of time each day. Just a few simple and consistent steps are all you need to reap great benefits. For folks who use LinkedIn and Sales Navigat...

I recently introduced you to the more than two dozen search filters available in Sales Navigator, LinkedIn’s sales-specific premium subscription. If you haven’t already, I recommend you carve out some time to hop into your account and give those filters a try. 

Advanced searches can be a great way ...

If you’re using LinkedIn well, then you’re making new connections regularly. When you think about the 1st degree connections you have made on LinkedIn over the years, take a moment to think about all the people who have:

• Moved to a new employer

• Been promoted

• Changed industries

• St

  ...

Stumped on whether or not to take on something yourself or rely on the expertise of a pro? Knowing when to take a DIY versus an expert approach is not always easy. For me, I can think back to times when I tried something myself first only to realize later that hiring an expert would have saved me lo...

Let me set the scene: You’re sitting at your computer and staring at your LinkedIn inbox. You can see that your first message to a warm prospect was read, but ignored. Bummer. A week and a half goes by with no response, so you decide to send a second message. Still, crickets. A couple more weeks go ...