The Blog
Did you know social media has a proven impact on business? That’s right. According to Sprout Social, 78% of buyers are willing to purchase from a company after having a positive experience with them on social media. Plus, 68% of consumers agree that social media allows them to interact with brands. ...
Next to the question, "What should I post on LinkedIn?" the next most popular question is, "How do I get in front of more people I want to do business with on LinkedIn?". It's no surprise, because no matter where you are in your career, building your network of relationships is an essential part o
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At McMillion Consulting, I have the opportunity to work with all types of professionals from many different industries. While much of my training centers around prospecting, selling, visibility, and business growth, I occasionally work with executives who are on the job hunt. LinkedIn allows you
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As I’ve progressed in my career, I’ve realized that so much of growth is “unlearning.” We spend years being sponges, soaking up every piece of advice we receive, only to realize later that not all of it is helpful or even true. Sometimes, unlearning means tossing aside habits that no longer serve us...
When you host a dinner for friends, they almost always bring a dessert or favorite bottle of wine to share. At some point during the evening, conversations turn to the latest life updates or challenges they have faced that day.
In short, everyone brings something different to the table. Have you ev...
Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and incredibly useful—once you get the hang ...
It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even exist?Â
My take is this: yes, wor
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Did you know that LinkedIn has a post-scheduling feature? I’m so excited about the way this tool can help my clients create a consistent rhythm of content. Let’s take a look at how to harness this powerful feature from the desktop version of LinkedIn.Â
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1. Click “Start a post” at the top of your ...
Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often, we get stuck in th
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Every now and then, I meet a LinkedIn skeptic—someone who understands the importance of a professional profile but doesn’t see the value of actually engaging on the platform. By now, I think I’ve heard all the excuses, from lack of time to doubt about the impact. Do you fall into the skeptic cam
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One of the most common mistakes I see on LinkedIn is when people essentially copy and paste their resumes into their profiles and call it a day. Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie. Sure there are some similarities between the two, but L
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Back in 2019, I published an article on LinkedIn I’ve since referred to as, “It’s Okay to Be Awesome.” It’s all about the power of LinkedIn recommendations. In the time since I first wrote that article, I’ve had hundreds of conversations about this often overlooked feature that allows you to ca
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