Whether you’re an entrepreneur, a recruiter, or a financial advisor, we’re all selling something. Sure, the process may look different across industries, but no matter what you’re selling—from a company culture to a product or service—you have to start by...
The Blog
Since in-person events are back and here to stay (barring another global pandemic…which hopefully doesn’t happen in my lifetime!), I've got some things to share with you. Before you straighten your tie or touch up your lipstick and head out the door to your next conference or...
Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your...
Feature alert! LinkedIn’s done it again and added a cool visual feature to its platform. If you’ve stumbled upon LinkedIn users with a bright blue ring around their LinkedIn profile photos, then you’re already in the know.
LinkedIn now allows users to upload a custom...
If you don’t enjoy writing, you might be bummed to discover the importance of words to your LinkedIn profile. Just when you feel like you’ve reached your writing limit, you’ll discover another section to add or a description that could use a little more wordsmithing.
I admit, it...
Not to play favorites, but if I had to choose my top LinkedIn subscription, Sales Navigator would win every time. Of all my clients who can benefit from a paid version of LinkedIn, I would say 80 to 90 percent of them choose Sales Navigator, too. (I even recommend this option to many recruiters...
Like top hits on music billboards, LinkedIn content always ranks among our most popular topics. So, I thought it was time to pull together a little roundup of articles on the subject—our “Hot 7” on content if you will. If you have content questions and you’ve landed here...
Raise your hand if you’ve ever hit a wall in your sales or recruiting process! We’ve all been there. Anyone who works in a sales or recruiting role will tell you, no technique or process yields a “yes” 100 percent of the time. If there were a perfect process, everyone...
When one year or quarter comes to a close and another one begins, many companies begin assessing the needs and goals they have for the next year. Finding the right partner to help grow and support your business can be a challenge. Sometimes, it’s difficult to know how to assess a...
Having a website has become a prerequisite to starting a business. If your business doesn’t exist online, well, it may as well not exist. That’s because being found is critical to gaining traction. Whether you like it or not, your prospects are vetting you online, sometimes before...
As with most things, developing a lead generation process on LinkedIn takes practice and a healthy dose of patience. Keep showing up, keep being resourceful, and I promise, it will pay off. If you don’t believe me, let me tell you a story that may just change your mind.
My client,...
Have you experienced the brick wall effect on LinkedIn? If you don’t know what I’m talking about, let me explain how it works:
You put in the work on LinkedIn finding that perfect person to make a connection with. You scour your newsfeed, post your own content, search for prospects...
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