The Blog

Are you someone whose career has been full of twists and turns? You’re not alone. While sometimes, it can seem like everyone else took a linear path to get where they are today, chances are, they didn’t! Very few of us know exactly what we want to be when we grow up at the beginning of our careers. ...

Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your engagement doesn’t h...

Did you know social media has a proven impact on business? That’s right. According to Sprout Social, 78% of buyers are willing to purchase from a company after having a positive experience with them on social media. Plus, 68% of consumers agree that social media allows them to interact with brands. ...

As I’ve progressed in my career, I’ve realized that so much of growth is “unlearning.” We spend years being sponges, soaking up every piece of advice we receive, only to realize later that not all of it is helpful or even true. Sometimes, unlearning means tossing aside habits that no longer serve us...

Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and incredibly useful—once you get the hang ...

Did you know that LinkedIn has a post-scheduling feature? I’m so excited about the way this tool can help my clients create a consistent rhythm of content. Let’s take a look at how to harness this powerful feature from the desktop version of LinkedIn. 

1. Click “Start a post” at the top of your ...

I remember having a beeper. It was a beautiful translucent dark green and boy did I feel cool wearing it on my hip. Of course I was only in high school and not important enough to use it for business or anything other than learning how to spell words with numbers and paging my friends. At the time, ...

In the years since I’ve started my business, I’ve played the part of Goldilocks, trying many different technology options to craft my perfect “stack.” My search for the best digital tools has stemmed in part from the growth of my small-but-mighty team. We work from multiple locations, so finding the...

Caroline Buxton Avinger is sharp, savvy, and the epitome of professional. And I’m not just saying that. She is, after all, a corporate etiquette expert. At her company, ProtocolSC, she leverages her experience as a speaker, trainer, and teacher to help companies deliver clear and effective communica...