The Blog

If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since you’re reading this artic...

Data! Analytics! Performance! They’re all the rage these days. In every sphere of business, it seems we’re constantly talking about how to measure, make sense of, and leverage lots of information. The same is true for LinkedIn. And while I think it’s important to use the data we have available to be...

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad you did! 

Several years ago, I ...

At the start of my career, I remember being so conscious of ageism and the possibility of being perceived as too young or too inexperienced to be taken seriously. So much of my effort went into being put together and “on it” to combat that possible perception. I felt like I could never quite be myse...

Whether you lead a team of two or a team of two hundred, there’s always room to become a better leader. I’ve curated a selection of my favorite LinkedInsider blog articles on leadership to help you become the best leader you can be. From pitfalls to avoid to principles to embrace, this list is full ...

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does and why, your people ...

Next time you’re at a conference or other in-person networking event, try using the LinkedIn QR code feature. This cool feature allows you to connect quickly and easily with other attendees. It’s a tech-savvy way to bypass the typical business card exchange—or to bring your business card into the di...

If you’re reading this, you’re already a rockstar—I just know it! The LinkedInsider community is full of amazing, talented people working across dozens of industries. Chances are, your peers and colleagues already know how great you are, but does the internet know? 

As a credibility consultant to m...

Have you ever experienced a situation like this? Your LinkedIn notifications ping to tell you Bill Smith started a new job at Microsoft. “Wait,” you think to yourself, “hasn’t Bill worked at Microsoft for years?”

What we have here is a situation where Bill was likely making a few updates to his Lin...

Imagine if you only cleaned your house once per year. Not only would the task be daunting, but it would also take forever. By the same logic, a regular “cleaning” of your LinkedIn profile makes keeping up with your online presence much more manageable. Every section of your profile should receive yo...

Your LinkedIn profile is more than a static resume. It’s time to forget boring, black Times New Roman text and embrace all the dynamic visual features LinkedIn offers to showcase who you are. Because there are so many different ways to incorporate imagery into your LinkedIn profile, choosing a start...

Here at McMillion Consulting, we love cheering clients on and celebrating their wins. Our Anatomy of a Win series showcases stories from professionals who experienced a notable business victory as a result of implementing a tool or strategy they learned from our work together.

Michael Marchio is no...