The Blog
We’ve all had a bad day, a moment of insecurity, or a sales conversation that didn’t go as planned. It’s tough, sometimes, to gain perspective when you’re down in the dumps about who you are or what you do. Enter what I like to call the “feel-good” folder....
If you’re excited about the possibilities on LinkedIn but need a little help making sure it all gets done, don’t fret. LinkedIn doesn’t have to be a solo sport. There are plenty of ways to involve your team in your LinkedIn sales, marketing, and outreach strategy.
Done...
I can never get too comfortable because LinkedIn loves to keep me on my toes! Every time I turn around, it seems that LinkedIn has added a new feature or function. One of the biggest changes I’ve noticed in the last year is LinkedIn’s new creator mode. Perhaps you’ve seen the...
Like top hits on music billboards, LinkedIn content always ranks among our most popular topics. So, I thought it was time to pull together a little roundup of articles on the subject—our “Hot 7” on content if you will. If you have content questions and you’ve landed here...
I talk a lot about how to engage your network on LinkedIn. (If you haven’t already read my tips on LinkedIn engagement, start here.) But, like any good business person, I am always thinking about ways to improve the reach and impact of what I’m already doing. If you, like me, are...
As 2021 draws to a close, I took a moment to reflect back on the year and what it meant for McMillion Consulting. While this year certainly held its challenges, it was also a year of new growth, innovation, and client engagements that reminded me why I love what I do. In addition, it marked our...
Feeling festive? Whether you’re looking to spread some holiday cheer or draw attention to an important company initiative, don’t forget the power of your LinkedIn company page to make a statement. Just because you need to keep information like your website URL and contact...
As with most things, developing a lead generation process on LinkedIn takes practice and a healthy dose of patience. Keep showing up, keep being resourceful, and I promise, it will pay off. If you don’t believe me, let me tell you a story that may just change your mind.
My client,...
Looking for a new way to stand out on LinkedIn? I’ve got you covered.
LinkedIn rolled out a new profile feature that allows users to add short audio recordings next to their name.
Think of it like an audio billboard to promote your business and give people a sense of what it's...
In a recent masterclass, I asked my attendees to hop into chat and give me a “Yes!” if this question resonated with them:
How many of you have fallen victim to overcomplicating something that was never made to be complex?
The example I shared was me and my husband trying to get clever...
LinkedIn is commonly seen as a tool to connect with your professional network, but it is also a rich environment to expand your network to entirely new audiences.
One of the lesser known features on LinkedIn is a newsletter page. If you’re not familiar, these are regularly published...
Recently, I wrote an article about how to never be ghosted on LinkedIn again. If you haven’t read it, check it out here first: Give Them a Reason.
To get the most out of LinkedIn, my team and I are focusing on providing actionable ways for you to grow your business and leverage your network...
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